GROW • SCALE • EXIT
What’s your next ambitious business move?
You know where you want to take your business. The challenge is knowing what will get you there.
YUnique Marketing brings experienced CMO leadership and business growth thinking alongside ambitious founders, CEOs and business leaders, helping you identify what is really getting in the way, focus on what matters and turn ambition into action.
The real reasons clients come to us
You know where you want to go. Something is getting in the way.
Perhaps your profile isn’t strong enough. Your pipeline isn’t delivering what you need. Sales aren’t matching your ambition. Your marketing is busy, but you’re not convinced it’s producing the return it should.
Perhaps your business has evolved but your brand, proposition or go-to-market strategy hasn’t evolved with it.
You may be entering a new market, launching a new proposition, looking to attract investment or beginning to think about the future value and eventual exit of your business.
Or the constraint may lie somewhere else entirely: in your people, your partnerships, your channels, your customer experience or the way sales and marketing work together.
That’s why we start by understanding what your business is trying to achieve and what could be standing between where you are now and where you want to be.
The problem isn’t always where you think it is.
Great business leaders think differently about marketing
Marketing has changed. So has the way smart business leaders use it.
Great marketing is no longer simply about communications, campaigns or generating leads. Used strategically, it can help shape markets, create demand, strengthen positioning, build brand value, accelerate sales, engage people, open partnerships and create commercial momentum.
And customers aren’t the only audience that matters.
The people who work for you, the talent you want to attract, the partners and channels that can extend your reach, the investors who may back you and the buyers who may one day acquire your business can all influence your growth trajectory.
That’s why we encourage business leaders to think about marketing as part of the wider commercial picture.
Strategy before tactics
Better marketing doesn’t start with more activity. It starts with better thinking.
A new website, campaign, channel or piece of content may be part of the answer. But activity alone rarely fixes an underlying strategic problem.
If your audience isn’t clear, your proposition isn’t compelling, your positioning isn’t distinctive, your messaging isn’t resonating or your sales and marketing activity isn’t aligned, doing more can simply amplify what isn’t working.
We believe in putting strategy ahead of tactics.
It’s about understanding the strategic ingredients that will then enable you to create and give you the Attraction Factor that gives the audiences important to your success a reason to notice you, engage with you and choose you.
Growth is about more than customers
Unlock the audiences and levers that can drive growth.
Growth doesn’t always come from simply finding more customers.
It comes best from strengthening your proposition, increasing customer value, improving the way sales and marketing work together, engaging your people, attracting talent, developing new channels, building partnerships, strengthening your reputation or creating a more compelling story for investors and future buyers.
Different ambitions require different audiences and different growth levers.
The question is
What does your business need to achieve its ambition, who does it need to attract, engage or retain to get there, and which levers can we activate to make that happen?
That’s the wider growth perspective we bring to the table. We’ll guide you on what will be the right actions and activity to position you best to achieve the growth you seek.
Consulting CMO + Business Growth Mentor
Two critical perspectives. One strategic partner.
Consulting CMO
As your Consulting CMO, Jarmila brings the depth of experienced marketing leadership: understanding markets and customers, sharpening proposition and positioning, strengthening brand, shaping go-to-market strategy, aligning marketing and sales and ensuring strategy translates into effective execution.
Business Growth Mentor
As your Business Growth Mentor, she widens the lens. Working alongside the founder, CEO or business leader, she challenges thinking around the wider growth ambition, the opportunities and constraints within the business, the audiences that matter and the other commercial levers that could accelerate progress.
Together, those two perspectives enable us to look deeply at marketing while thinking more widely about what the business needs to achieve. This isn’t generic business support. It is commercially grounded growth thinking informed by experienced CMO leadership.
Why do you need a CMO?
2 mins
Why an on-demand CMO?
2 mins
Why work with us?
2 mins
Diagnose before we prescribe
We start with what your business needs to achieve, not what we want to sell you.
You don’t need to arrive knowing which service you need.
Come to us with an ambition, a challenge, an opportunity or simply the feeling that something isn’t working as well as it should.
We’ll consider where you want to go, what’s happening in the business and market, what capability you already have, your priorities, resources and readiness to move. Then we’ll recommend the support that makes sense.
That may be a focused strategic project. It may be ongoing CMO leadership and growth mentoring. It may involve specialist implementation. Often, it evolves as the business progresses.
The right support.
At the right time.
At the right pace.
We flex the engagement around your business while continuing to challenge thinking and create momentum.
The Growth Framework
From ambition to scalable growth.
Our Growth Framework brings strategic discipline to the journey from where your business is today to where you want it to be.
STRATEGIC CLARITY
Understand the ambition, identify what’s getting in the way and establish where the greatest opportunities for growth lie.
MARKET MOMENTUM
Turn clarity into action. Strengthen how the business is positioned, connect with the audiences that matter and activate the right growth levers to build commercial momentum.
SCALABLE GROWTH
Build on what works. Strengthen capability, alignment and repeatability so growth can be sustained and greater business value created.
Focused strategic projects
Build your blueprint for success.
Once we understand what is needed, we can draw on focused strategic projects to strengthen the foundations for growth. These can include:
BRAND OPTIMISATION
Clarify and strengthen the strategic foundations of your brand so it better reflects the business you are building and gives your audiences compelling reasons to choose you.
AUDIENCE INSIGHT BUILDER
Develop a deeper understanding of the audiences that matter to your success, who they are, what matters to them, where and how to reach them, and what will attract, engage and influence them.
MARKETING STRATEGY PRIMER
Create the strategic direction and priorities needed to get your marketing focused on the right audiences, activity and commercial outcomes.
Depending on the business, this work can help us optimise the brand, reset the go-to-market strategy and shape an integrated marketing plan and campaigns.
In effect, your blueprint for success.
THE CMO ADVANTAGE™
Put experienced CMO leadership alongside your business.
Sometimes the need isn’t another project. It’s having experienced marketing leadership alongside the business as it grows.
The CMO Advantage™ we’ve architected gives founders, CEOs and leadership teams access to senior CMO thinking without needing or wanting a full-time CMO.
With Jarmila Yu as your Consulting CMO, you benefit from strategic direction, challenge, commercial perspective, mentoring, prioritisation and decision support, while keeping marketing focused on the wider ambitions of your business.
And if you already have a marketing team, great.
We’re not there to replace them. We can provide the senior direction, challenge and mentoring that helps your people develop, perform at their best and demonstrate the commercial value of marketing within the business.
The retained relationship flexes as your priorities evolve, giving you experienced CMO leadership where it can create the greatest value.
From strategy to implementation
We don’t hand you the strategy and walk away.
Great strategy only creates value when it is implemented.
Where additional specialist capability is needed, we bring together trusted, experienced professionals around the requirements of the engagement.
Brand, creative, content, digital, communications, campaigns, technology and other specialist expertise can be brought in when the strategy calls for it.
Crucially, you’re not left coordinating a collection of disconnected suppliers. Jarmila provides the strategic direction and CMO oversight, helping keep everyone focused on the same commercial objectives.
Strategy determines the requirement.
The requirement determines the capability.
CMO leadership keeps it connected to the commercial objective.
This means we can stay alongside you from strategy and planning through implementation, activation, oversight and optimisation.
From marketing activity to business impact
Strategy, marketing and growth activity are not the end goal. Business impact is.
The right strategic focus can contribute to stronger market profile, greater customer demand, a healthier sales pipeline, stronger brand value, better-aligned teams and a clearer trajectory for growth.
For businesses looking further ahead, it can also help create a stronger proposition for investment and build a more valuable, exit-ready business.
The precise outcomes will be different for every client because the ambition, starting point and opportunities are different.
But the objective remains the same:
Turn better thinking into better business outcomes.
Start your journey with us today
You don’t need to know exactly what you need. Just take the first step.
There are several ways to start a conversation and create value from day one.
COMPLETE THE SCORECARD
Take our complimentary Marketing Performance Scorecard in less than ten minutes and get an initial view of your marketing performance from a CMO perspective.
COMPLETE THE SCORECARDBOOK A DISCOVERY CALL
Let’s discuss your ambitions, challenges and opportunities, including anything highlighted by your Scorecard, and explore whether YUnique Marketing could be the right fit.
BOOK A DISCOVERY CALL
COME INTO THE BOARDROOM
Our Boardroom Strategy Session gives us the opportunity to get under the skin of your business, challenge the thinking and identify what could move you forward.
You’ll leave with value from the session itself and greater clarity about what should happen next.
Our boardroom is ready and waiting for you.
BOOK A BOARDROOM SESSIONAnd from there, we build around you.
What comes next will depend on what your business needs. That might mean working together on a focused strategic project, or bringing Jarmila on board as your Consulting CMO, retained to support you as your business progresses, with Business Growth Mentoring and the right specialist expertise brought in around you where needed.
We shape the support around your business, your priorities and the pace you’re ready to move.
PROFESSIONAL.
QUALIFIED.
ACCREDITED.
Get the CMO Advantage to Grow, Scale or Exit your business