Jarmila Yu
Consulting Chief Marketing Officer & Growth Mentor
Jarmila Yu brings board-level marketing leadership, strategic clarity, and commercial insight to CEOs, founders and leadership teams of businesses ranging from £1m to £50m turnover.
She guides them through navigating challenges and opportunities to achieving sustainable profitable growth, strengthening market positioning, attracting investment, and preparing for successful exit.
Working as a Consulting Chief Marketing Officer and Growth Mentor enables her to provide senior strategic marketing leadership to organisations, while also coaching and developing in-house teams to achieve peak performance.
Overview
With more than 30 years’ experience in senior marketing leadership roles spanning start-ups, challenger brands, and global organisations (including two stints at IBM) Jarmila had built a reputation for combining strategic clarity with commercial pragmatism. Her breadth of experience gave her a deep understanding of what it takes to build powerful brands, align marketing with commercial objectives, and build high-performing marketing teams.
Having identified a lack of accessible senior marketing leadership for smaller businesses, she founded YUnique Marketing Ltd in 2016, a strategic marketing consultancy with a clear mission: to bring “The CMO Advantage™”, traditionally enjoyed by large corporates, within reach of ambitious SMEs and scale-ups. She guides clients to go successfully from launch to exit, providing them with CMO-led strategies that transforms business and builds significant brand value to deliver optimal success.
Alongside her core consultancy work, Jarmila evolved naturally into also providing her business growth expertise via mentoring and coaching. A registered mentor with the Association of Business Mentors, she has become a trusted sounding board for CEOs, founders, and leadership teams navigating growth, transformation, and complex decision-making. She is widely recognised for supporting leaders to move from uncertainty and overload to clarity, confidence, and aligned action. She acts as a strategic partner and catalyst for confident decision-making.
“I passionately believe that marketing at its best can be a powerful force for good, supporting business to drive sustainable, responsible and profitable growth. I want to bring the strategic marketing leadership of a CMO within reach of the SMEs that form the backbone of the economy. Whether their Founder is aiming for growth, investment or acquisition, we can support them to develop the right marketing strategy and provide the experienced leadership to deliver the right marketing execution.”
Jarmila Yu, Founder
Why YUnique?
Over her career, Jarmila has won numerous awards and has also been an awards judge. She’s a registered mentor coaching marketing and entrepreneur talent and is often featured in marketing and business publications.
Mentoring Style
Jarmila’s coaching style is structured, commercially grounded, and outcomes-focused, while remaining highly supportive and pragmatic.
Where appropriate, she generally uses the GROW Model, coaching leaders to crystallise their:
- Goals: Clarify goals and desired outcomes
- Reality: Explore current realities
- Options: Identify strategic options
- Will: Commit to clear actions
A strong emphasis is placed on revisiting and aligning Vision, Mission, Values, Purpose, and Promise, ensuring leadership decisions, strategy, and execution remain fully connected to overarching business objectives.
Jarmila believes clarity precedes performance, and that exceptional results emerge when strategic thinking, leadership alignment, and disciplined execution work in harmony.
As a mentor she acts as a sounding board; listening and guiding her mentees through 1:1 or group mentoring programmes. A seasoned professional mentor, she coaches both entrepreneur and marketing talent. She has empowered hundreds of business leaders and marketers to successful outcomes through critical stages of their business or personal growth journeys.
She has supported leadership teams through turnarounds and growth phases: startup, product launches, market expansions, organisational transformations, investor readiness and has overseen numerous successful M&A transitions and business exits.
She’s also been asked to develop mentoring programmes for education institutions and membership businesses.
Whether advising in the boardroom, mentoring leaders, or speaking from the stage, Jarmila brings clarity, energy, and a deep commitment to helping leaders and organisations unlock their growth potential.
Our awards
Speaking Engagements
Media Features
Professional Recognition & Memberships
Marketing
- Top 100 CMO. Richtopia Global Ranking
- Chartered Marketer (CMktr)
- Diploma in Marketing (DipM)
- Fellow. The Chartered Institute of Marketing (FCIM)
- Fellow. The Institute of Data & Marketing (FIDM)
- Member. The Data & Marketing Association
- Member. The Chartered Institute of Public Relations (MCIPR)
- Member. MarketingKind
- Liveryman. The Worshipful Company of Marketors
- Freeman. The City of London
Business
- Member. The Institute of Directors (MIoD)
- Member. Surrey Chambers of Commerce
- Member. Business Women in Surrey
- Member. The Federation of Small Business
- Advisor Member. The Entrepreneur Network
- Advisor Member. Enterprise Nation
- Member. fEntrepreneur #ialso100
- Full Member. Association of Business Mentors
- Member. Organisation for Responsible Business
- Member. The Institute of Corporate & Social Responsibility
Committee Engagements
- Chair. Surrey Branch, The IoD
- Ambassador. Marketing, PR & Comms, Surrey Branch, The IoD
- Chair. Business Women in Surrey Group
- Council Member. Surrey Chambers of Commerce
- Local Leader. Surrey Business Community, Enterprise Nation
- Business Representative. One Surrey Growth Board
- Contributor. Women in Enterprise, All Party Parliamentary Group (APPG)
- Chair. Talent Council, The DMA
- Chair. Board of Advisors, School of Business & Management Royal Holloway Univ. of London
- Member. Mentoring Committee, Worshipful Company of Marketors
Registered Mentoring Engagements
- Mentor. Chartered Institute of Marketing (CIM)
- Mentor. Data & Marketing Association (DMA)
- Mentor, The Worshipful Company of Marketors
- Outreach Director. The Worshipful Company of Marketors
- Mentor. Royal Holloway, University of London, School of Business & Management
- Mentor. Association of Business Mentors Programme for IoD Members
- Mentor. Enterprise Nation Help to Grow Management Scheme
- Associate Business Growth Champion. Enterprise M3 Growth Hub
- Mentor. Small Business Britain Small & Mighty Programme
- Mentor. Small Business Britain Small Business Saturday Tour
- Mentor. Be the Business
- Mentor. Virgin Startup
- Mentor. Peter Jones Foundation
If you’re interested in requesting Jarmila as a Keynote Speaker at one of your events, CONTACT US HERE.
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