About YUnique Marketing
Strategic marketing leadership for ambitious businesses
YUnique Marketing is a strategic marketing consultancy giving ambitious entrepreneurs the strategies to grow, scale and exit valuable businesses.
We work with founders and CEOs at pivotal moments in their business journey, bringing the strategic focus, senior marketing leadership and commercial insight needed to turn ambition into action and marketing into a driver of business growth.
At the heart of YUnique Marketing is The CMO Advantage™, experienced Chief Marketing Officer leadership made accessible to businesses that need senior-level expertise, but may not need or want a full-time CMO.
Led by Founder and Consulting CMO Jarmila Yu, we work beyond surface-level marketing, connecting business ambition, market, customers, proposition, positioning, brand, marketing, sales and growth.
And when additional expertise is required, we bring together trusted, experienced specialists around the needs of the business, all under CMO leadership.
Consulting CMO + Growth Mentor.
Two critical perspectives. One strategic partner.
Why YUnique?
WHY WE EXIST
Better marketing leadership. Stronger businesses.
YUnique Marketing was founded on a simple belief: ambitious SMEs deserve access to the same calibre of strategic marketing leadership as larger organisations.
Too often, businesses have plenty of marketing activity but lack the senior strategic leadership to ensure they are doing the right things, in the right way, to achieve their commercial ambitions.
We exist to help change that.
Our role is not simply to give businesses more marketing. It is to help them make better marketing decisions, connect strategy with execution, get more from their investment and their people, and build stronger, more valuable businesses.
Because when businesses prosper, the impact reaches further. They create opportunities, support livelihoods, develop people, strengthen communities and contribute to economic growth.
That belief has been part of YUnique Marketing from the beginning and continues to shape how we work, who we work with and the kind of business we choose to be.
WHAT GUIDES US
Our Vision, Mission, Purpose and Values provide the foundations for YUnique Marketing: the future we want to see, what we do, why it matters and how we choose to do business.
OUR VISION
To see a world where ambitious SMEs prosper, create rewarding opportunities for people and contribute to economic growth.
OUR MISSION
To bring CMO-led marketing leadership and growth thinking within reach of ambitious SME leaders, empowering them to build on their success, accelerate growth and create more valuable businesses.
OUR VALUES
We believe successful businesses need the confidence to stand out, the courage to challenge convention and the clarity to understand what makes them genuinely different.
OUR PURPOSE
To inspire SME leaders, giving them the clarity and confidence to realise their potential and successfully grow, scale or exit their businesses.
OUR VALUES: BE BOLD. BE BRAVE. BE DIFFERENT.
These three principles have been at the heart of YUnique Marketing from the beginning. They are our values, our mantra and the thinking behind how we approach our work. Whatever values already define your organisation, we encourage the leaders and businesses we work with to bring this thinking to the way they compete, communicate and grow.
BE BOLD.
• Stand out, get noticed
• Make an impact, become the disruptor
• Be memorable, attract your audience
• Don’t hide your innovation, be proud of it
BE BRAVE.
• Don’t let fear hold you back
• Try new approaches, test and learn
• Challenge yourself, question your limits
• Use creativity to unleash your brand
BE DIFFERENT.
• Be original, flaunt your uniqueness
• Find your niche, do things your distinct way
• Be authentic, have credibility
A DIFFERENT KIND OF CONSULTANCY
Built around clients, great people and great work
We believe the way a business is built should reflect what it believes in.
YUnique Marketing was deliberately designed differently. Rather than building a traditional consultancy around layers of people and overhead, we’ve built a flexible model that keeps experienced strategic leadership close to the client and brings in the right specialist expertise when it is needed.
Founder and Consulting CMO Jarmila Yu remains personally involved, working directly with founders, CEOs and leadership teams to understand the business, challenge thinking, shape strategy and provide senior marketing leadership.
Where implementation or additional specialist capability is required, Jarmila brings together trusted, experienced professionals who know their craft. She sets the strategic direction, determines the expertise required and oversees the work, so clients benefit from joined-up thinking without having to coordinate multiple suppliers themselves.
It means we can flex the team around the needs of each engagement rather than sell clients services or resources they don’t need.
Exceptional expertise. Without the traditional overheads.
Our remote-first, flexible model keeps us lean and means clients invest in experienced people and the work that creates value, not expensive offices. It also enables us to work with talented independent specialists in more flexible ways, reduce unnecessary travel and make more considered choices about our wider impact.
Because building a business differently isn’t only about how we serve our clients. It’s also about how we treat people, contribute to our communities and consider our impact on the world around us.
OUR IMPACT
Business can be a force for good
We believe successful businesses can create value far beyond their bottom line.
When ambitious SMEs grow and prosper, they create opportunities, support livelihoods, develop people, strengthen communities and contribute to economic growth. That’s why responsible and sustainable growth has always been part of the thinking behind YUnique Marketing.
Our approach is particularly aligned with United Nations Sustainable Development Goal 8: Decent Work and Economic Growth, reflecting our belief in productive enterprise, meaningful work and economic opportunity.
But we also believe our responsibility goes beyond the work we do for our clients. We try to make a positive contribution through how we operate, how we give and how we use our time and expertise.
Giving through our business
Since 2020, YUnique Marketing has been a member of B1G1, Business for Good, enabling us to connect everyday business activity with carefully selected giving projects around the world.
We created a series of Giving Moments, so milestones within YUnique Marketing also create an opportunity to give. From welcoming a new client or receiving a recommendation to speaking at an event or sharing our expertise in the media, ordinary moments in our business can help something positive happen elsewhere.
When we first set ourselves the goal of creating 10,000 impacts by 2030, it felt ambitious.
We have already exceeded it.
Rather than simply setting another number to chase, we’re continuing to build giving into the everyday rhythm of our business.
Giving our time and expertise
Giving isn’t only about money.
We also contribute our time, expertise and experience to the wider business, marketing and education communities, supporting leadership groups, professional bodies, mentoring programmes, educational initiatives and organisations helping businesses and people develop and prosper.
Some of that support is provided pro bono or at a reduced fee. It’s another way we can use what we know, the relationships we’ve built and the experience we’ve gained to make a positive contribution beyond our client work.
Operating responsibly
Being a responsible business also means considering the choices we make every day.
Our remote-first, flexible model helps us minimise unnecessary travel and physical overhead while enabling experienced specialists to work with us flexibly. We choose lower-impact options where practicable, from how we travel and work to the technology and suppliers we use.
And responsibility extends to the marketing we practise.
We believe marketing should be commercially effective and responsible. That means working with transparency, honesty and integrity, building trust rather than exploiting it, and helping clients pursue sustainable, profitable growth without losing sight of their wider responsibilities to people, communities and the planet.
For us, responsible business isn’t a separate initiative.
It’s part of how we choose to do business.
We also support and subscribe to a number of initiatives and codes that reflect these commitments and help guide how we do business.
OUR PROFESSIONAL STANDARDS
Professional Conduct
Our Giving
Our Global Giving
In 2020 we joined B1G1, a Social Enterprise and non-profit organisation with a mission to create a world that’s full of giving, as a way for us to extend our giving internationally.
We’ve created Giving Moments so whenever we are engaged in business activities with clients locally, we are also indirectly positively impacting growth overseas too. This means that when you work with YUnique Marketing, you are ensuring something great happens in the world.
Through working with B1G1, some of our everyday transactions help us share the joy of giving:
- Every time we hold a 1:1 Discovery Call…
- Every time a Scorecard is completed…
- Every time we win a new Client…
- Every time a Client Referral becomes a client…
- Every time we receive a positive online Recommendation…
- Every time we speak at an Event and share our insights…
- Every time we are featured in the media…
- Every time we are a finalist or winner of a business award…
…we contribute to a B1G1-audited education or economic empowerment project.
100% of contributions made by B1G1 Businesses are passed directly to the chosen organisations. B1G1 takes nothing from the contributions nor does it receive funds from charities in any way for the services it provides. And what’s more, the worthy causes who participate in the program must first be audited, and must also commit to using all B1G1 donations directly for assisting those in need.
OUR ASSOCIATES
Trusted expertise. Brought together around your business.
No two businesses need exactly the same combination of expertise.
When an engagement requires additional specialist capability, we bring together trusted, experienced professionals selected for the needs of the business and the work to be done.
These are people who know their craft, whose expertise and quality of work we trust. From brand, content and digital to communications, technology and specialist business support, we can build the right capability around an engagement without burdening clients with unnecessary resource or overhead.
Crucially, you’re not left managing a collection of disconnected suppliers. Where Associates are working as part of a YUnique Marketing engagement, Jarmila provides the strategic direction and CMO oversight, helping ensure everyone is working towards the same commercial objectives.
It’s a flexible model designed to give ambitious businesses access to the right expertise, at the right time, under experienced CMO leadership.
PROFESSIONAL.
QUALIFIED.
ACCREDITED.
Get the CMO Advantage to Grow, Scale or Exit your business
OUR COMMITMENT TO BEING A BUSINESS FOR GOOD
EVERYTIME YOU DO BUSINESS WITH US, SOMETHING GREAT HAPPENS
B1G1 helps businesses like ours give back in powerful new ways by connecting us to hundreds of carefully screened high-impact projects from around the world and aligned to the Sustainable Development Goals. With B1G1, businesses like ours (and yours too) can now say “every time you do business with us, something great happens.
Join the B1G1 Business for Good Movement.
Our commitment to the environment
All businesses, regardless of size, should be conscious of their effect on the environment and play their part in halting climate change.
Below are some of the various measures we’ve taken so far to educate ourselves on how to curb carbon emissions and build business resilience.
By actively sharing our journey with our clients and our peers we’re ensuring our voice is part of the collective, resounding call for change. We’re playing our part in climate change leadership.
We are a proud member of the SME Climate Hub
A global initiative that empowers small to medium sized companies to take climate action and build more resilient businesses. Through the SME Climate Hub, we commit to lowering our impact on the environment through authentic action, halving our emissions by 2030. In making the commitment, we have joined the United Nations Race to Zero campaign.
We undertook Small Business Sustainability Basics Training
To better understand the actions we can take to support our journey to netzero we regularly read up on the subject and participate in training.
We offset our carbon emissions each month for each of our employees.
Building on our existing membership of B1G1, we’ve now added 276 impacts every month to offset our carbon emissions. Our additional contribution plants trees around the world, rescues food, and provides months of access to solar lamps to families in need. Our contribution plants trees around the world, rescues food, and provides months of access to solar lamps to families in need.
We took part in the Planet Mark Zero Carbon Tour Workshop and signed the Planet Mark Pledge Wall
We’re proud to align with the United Nations Race to Zero campaign and join governments, businesses, cities, regions and universities around the world that share the same mission.
We joined Business Declares
Adding our voice to the call for change declaring a climate and ecological emergency, taking purposeful action to reach carbon neutrality.
We joined ORB The Organisation for Responsible Business
And pledge to operate our business in an honest and ethical manner; to consider people and the environment when making business decisions; and endeavour to make a positive contribution to the local community and society at large.
Our Founder is a member of the All Party Parliamentary Group APPG Women in Enterprise and is a contributor of the Environmental work stream
Supporting initiatives to help raise awareness of organisations and initiatives available so others can learn and take positive steps too.
As part of our journey to NetZero we’re changing our operations to be as Green and Sustainable as possible.
Our YUnique Marketing Ltd website is hosted green and we always recommend our clients choose to host their websites green too.
Transitioning to lower carbon mobility and energy
We have switched our fleet to electric vehicles and have installed solar panels with battery storage to further reduce our carbon emissions. Additionally, we limit business travel and when we travel on business we opt for as environmentally friendly travel as is practicable.
Our Commitment to Being a Purposeful and Responsible Business
The world needs every business to aim to be better – creating good jobs, helping to fix pressing problems and adding value to society. That’s why we lend our support to organisations and initiatives that campaign for better business.
Our Founder is a proud member of the IoD, and serves as Chair of the Surrey and Berkshire Branches. We’ve adopted the IoD’s Code of Conduct demonstrating our commitment to good governance and upholding the highest standards of conduct.
We are a Living Wage Employer
YUnique Marketing Ltd has joined the Better Business Act coalition
“The Better Business Act will transform the way we do business, so that every single company in the UK, whether big or small, takes ownership of its social and environmental impact.”
GET IN ON THE ACT
OUR COMMITMENT TO MARKETING BEING ETHICAL AND SUSTAINABLE
Marketing can and should be a powerful force for good, driving growth and supporting business to help it go beyond profit and into meaningful purpose – to ultimately deliver a better world. Below are some of the organisations we are proud to be members of. They exist to inspire and influence marketers to break the cycle of consumerism and to commit to transparent, responsible, sustainable and honest marketing so the marketing profession makes a greater contribution to the world around us.
#profitwithpurpose
These affiliations also represent our pledge to service our clients based on marketing standards based on transparency, trust and honesty.
Our Leadership Team
Jarmila Yu
OUR FOUNDER & CONSULTING CMO
David Yu
CHIEF OPERATING OFFICER