About us | Yunique

About YUnique Marketing

Our Mission

Our mission is to bring the strategic marketing leadership of a CMO within reach of entrepreneurs and CEOs of SMEs to enable them to achieve their business goals.

Our Vision

Our vision is to see a world where SMEs are empowered through excellent marketing to prosper, as that will create better, more rewarding jobs and drive economic growth.

Our Values

Our corporate values -see below- follow three qualities that underpin all successful businesses, and through our work our clients are encouraged to integrate them into their culture too.

Our Purpose

Our purpose is to inspire business leaders and empower their marketing team to achieve its full potential, because marketing excellence can be a powerful force for good, supporting business to drive sustainable, responsible and profitable growth. And, in so doing, deliver a better world.

Why YUnique?

BE BOLD.

• Stand out, get noticed
• Make an impact, become the disruptor
• Be memorable, attract your audience
• Don’t hide your innovation, be proud of it

BE BRAVE.

• Don’t let fear hold you back
• Try new approaches, test and learn
• Challenge yourself, question your limits
• Use creativity to unleash your brand

BE DIFFERENT.

• Don’t follow the crowd, carve your own path
• Be original, flaunt your uniqueness
• Find your niche, do things your distinct way
• Be authentic, have credibility

Our Impact

We believe that by empowering the SMEs that comprise 99.9% of UK private business, we are helping create job opportunities and economic growth.

However, going beyond that, we strongly support direct giving for good and encourage our clients to do the same. Together we can make a huge impact.

We’re proud to achieve social impact by embedding giving activities in our everyday business operations.

All of our giving ties back to the United Nations’ Sustainable Development Goals. These 17 goals represent the global community’s next step in ending poverty, fighting inequality and injustice, and tackling climate change by 2030.

At YUnique Marketing we particularly align with #GOAL 8 Decent Work & Economic Growth. The Global Goals are interconnected and so we impact more than just one goal.

We’ve set ourselves the goal of creating 10,000 impacts by 2030.

Our Giving

Our Global Giving

In 2020 we joined B1G1, a Social Enterprise and non-profit organisation with a mission to create a world that’s full of giving, as a way for us to extend our giving internationally.

We’ve created Giving Moments so whenever we are engaged in business activities with clients locally, we are also indirectly positively impacting growth overseas too. This means that when you work with YUnique Marketing, you are ensuring something great happens in the world.

Through working with B1G1, some of our everyday transactions help us share the joy of giving:

Every time we hold a 1:1 Discovery Call…
Every time a Scorecard is completed…
Every time we win a new Client…
Every time a Client Referral becomes a client…
Every time we receive a positive online Recommendation…
Every time we speak at an Event and share our insights…
Every time we are featured in the media…
Every time we are a finalist or winner of a business award…

…we contribute to a B1G1-audited education or economic empowerment project.

100% of contributions made by B1G1 Businesses are passed directly to the chosen organisations. B1G1 takes nothing from the contributions nor does it receive funds from charities in any way for the services it provides. And what’s more, the worthy causes who participate in the program must first be audited, and must also commit to using all B1G1 donations directly for assisting those in need.

SATRO

Because we actively support UN Global Goal #8 Decent Work and Economic Growth For All, we wanted to sponsor a UK charity that helps address the digital and technological skills gap of the future. So we‘ve chosen to support SATRO, which is an educational charity and social enterprise which has been working with young people in Surrey and the South East for over 30 years.

SATRO provides real-life experience of all aspects of the working world, particularly in Science, Technology, Engineering and Maths (STEM) through a diverse and challenging range of programmes. They work closely with schools, businesses and volunteers to inspire young people (over 450,000 at the last count), fuelling their passion and enthusiasm for their future careers.

Our Time

We leverage our strategic marketing and communications skills and expertise to support and mentor various entrepreneurship / business support organisations, marketing bodies and education institutions on a reduced fee or pro-bono basis. Each CSR initiative is personally meaningful to us and align to our support for #GOAL8 of the Sustainable Development Goals.

All Party Parliamentary Group (APPG) Women in Enterprise & ESG

The APPG Jarmila belongs to works to ensure the challenges and opportunities for women entrepreneurs are considered and promoted cross party and across both houses. This group and its work streams (Jarmila’s is ESG) have a focus on turning data into insights, and the development of reports providing recommendations to policy makers to improve the landscape for female entrepreneurship. Initiatives and events include networking, mentoring and coaching to empower female entrepreneurs to take risk, develop their voice and appetite to scale – promoting sustainable business innovation, productivity and growth.

B2B Marketing

Over the years Jarmila has been an active member of the Marketing Leaders Forum, and judged B2B Marketing awards. Most recently she was retained to support Propolis and served as the Hive Expert for Marketing Teams, Resourcing and Diversity & Inclusion. She now acts as the Specialist for Marketing Talent, continuing to lead the content development for the Emerging Marketing Leaders Programme – a course she built to deliver marketing leadership training for those stepping into senior marketing leadership roles.

Battersea Dogs & Cats Home

As three-time (so far!) adopter from the home, Jarmila has served on the Corporate Engagement Board. Her role as a member of the board was to provide strategic guidance on marketing and partnerships towards increasing the engagement of corporate businesses with the Home to drive up levels of funding. The successful “Stray Over” and the “Sleepeezee – Pets need beds too” partnership were borne from the board’s work, that Jarmila is proud to have played a part in.

Be the Business

Jarmila is a registered Business Mentor, supporting entrepreneurs remove the overwhelm and regain the clarity to focus on business growth.

Dementia Action Alliance

Jarmila was a founding member of the local Dementia Friendly Group connecting the three villages in her parish together. This role touched on her work at the LBA and her role as a Parish Councillor. The objective was to make the villages dementia friendly, and give those living with dementia an improved community experience. This gave rise to awareness and education to support local businesses become Dementia Friendly, and the creation of events to support the people living with dementia and their carers.

Enterprise M3 Growth Hub

Jarmila is a registered Associate of the Growth Hub, supporting entrepreneurs on a 1:1 basis to apply strategic thinking to drive business growth. She is frequently invited to support the EM3 LEP initiatives and events leading workshops and talks, and has represented the business community, speaking at the annual conference.

Enterprise Nation

Jarmila is a registered Business Advisor with Enterprise Nation and was invited to be the Local Leader for Surrey. This role sees her host a monthly online peer-to-peer support meetup, bringing local entrepreneurs and small business owners together to share challenges and discuss solutions and opportunities, as well as represent the Surrey business community to Enterprise Nation and to advisors at Number 10. Additionally, Jarmila regularly speaks at Enterprise Nation events and has judged the Next Gen Entrepreneur Awards. She was proud to be one of 40 Enterprise Nation Advisors to provide pro bono Covid-19 Recovery Advisory Services supporting the BEIS initiative.

Gordons School & The Careers and Enterprise Company

As a member of the Gordons Business Network where she has often delivered marketing talks, Jarmila was invited to be the Enterprise Advisor at Gordons School. This role supported the school’s career service and senior leadership team to improve its career provision using the Gatsby Benchmark, and provided a valuable connection to business and industry to inspire pupils about the world of work.

Help to Grow Management

Jarmila has served in two of the Help to Grow Management Business Mentor programmes, one via Enterprise Nation and another via Small Business Britain. This provides support to help business leaders in the SME community develop a business growth plan to help them lead their business to release its potential. This initiative is a collaboration between The Department of Business Energy & Industrial Strategy, Universities and Professional Business Mentors.

Lightwater Business Association (LBA)

As a committee member of the LBA, Jarmila served as Membership Secretary and Social Media Manager supporting the village business community and their community events.

LVS Ascot School & The World of Work Group

As parents at LVS Ascot School, Jarmila and David not only joined the World of Work Group at their children’s school but provided considerable support to build new initiatives into it. Jarmila served as Chairman of the Group, and David as host for the WoW Business Breakfasts. Jarmila continues to support the school’s Principal and the network of parents to organise careers events and provide content and network connections, supporting the school’s initiative to prepare pupils for the transition from education to work.

Networking for Good (NFG)

Jarmila joined the NFG free networking when it was in its infancy during Covid and soon become one of the 6 co-founders who led it during its growth period to a high of over 300 members, and a paid for membership model. Its focus was on impact and it delivered this in several ways – positive impact to members and to global good causes facilitated by B1G1.

One Surrey Growth Board

In her capacity as Chair of the IoD Surrey Branch, Jarmila serves as a business representative on the board representing the IoD Director Member Community in Surrey.

Royal Holloway University of London & Santander Universities Entrepreneurship Awards

Jarmila is a proud alumna of Royal Holloway College and has kept in touch with her university over the years, returning to deliver career talks on campus. She is Chair of the International Advisory Board at the School of Business & Management, supporting the Executive Dean and their leadership team. Additionally, she acts as a guest lecturer on a range of marketing and marketing career topics, a mentor for entrepreneurship students and judge for the University’s entries into the Santander Universities Student Entrepreneurship Awards. She has brought the successful Career Mentoring Programme from The Worshipful Company of Marketors, to RHUL, and strengthened the University’s connection to business support organisations including the Institute of Directors and Surrey Chambers of Commerce.

Small Business Britain

Being recognised in the f:Entrepreneur #ialso100 awards in 2021 Jarmila has become an active Small Business Britain community member and is often invited to share marketing expertise with the entrepreneur community on the BT Skills for Tomorrow and Amazon Accelerator events and campaigns. She serves as a mentor on two key campaigns: The Small & Mighty Programme and the Small Business Saturday Tour.

Surrey Chambers of Commerce

Aside from being an active member of Surrey Chambers of Commerce, Jarmila serves as a Council Member supporting the Chamber to keep its finger on the pulse of business needs. She is additionally the Chair of the Business Women in Surrey Committee, supported by the Chamber. This initiative is focused on growing the support network for female entrepreneurs in Surrey, and she leads the planning for events to support Startup and Scaleup female founder businesses and the annual flagship International Women’s Day Event. She also co-developed the Surrey Business Accelerator, an initiative to support the connection of Surrey based Investors with Business.

Surrey Heath Borough Council

As the local borough council area where YUnique Marketing is based, Jarmila and David have been naturally delighted to support many local business initiatives over the years. Support has included producing the Camberley Business Expo, judging the Collectively Camberley Awards, and delivering regular talks on Smarter Job Search & Personal Brand to support the local youth into employment.

The Chartered Institute of Marketing (CIM)

As a fellow of the CIM and Chartered Marketer, Jarmila supports her profession and is a registered mentor for the CIM mentoring program guiding marketers on career progression.

The Entrepreneurs Network (TEN)

Jarmila is an active supporter and registered Advisor at TEN, sharing strategic marketing thinking with entrepreneurs and facilitating connections.

The Executives Association of Great Britain (EAGB)

Leaning into membership Jarmila was pleased to be able to support the EAGB by also joining the marketing committee at the right time when a brand, messaging and social media refresh was being undertaken.

The Hult Prize Foundation & Queen Mary Univ. of London

Upon invitation from Queen Mary’s School of Business & Management to judge the entries for the Hult Prize, Jarmila has served twice as a judge for the University’s entries into the annual Hult Prize Awards. The Hult Prize has been called the “Nobel Prize for Students” and been featured in the TIME Magazine Cover Story highlighting the “Top 5 Ideas Changing the World.”

The Institute of Directors (IoD)

As a member of the IoD, Jarmila serves as Chair of the IoD Surrey Branch. She is additionally the Marketing, PR & Communications Ambassador. In these roles Jarmila flexes her marketing muscle to advise on initiatives to better connect members for greater collaboration, information access and personal development, raising the profile of the IoD in the local business community and seeking out collaboration between the IoD and other local business support organisations.

The Institute of Direct Marketing (IDM) & The Data & Marketing Association (DMA)

As a fellow of the IDM and Corporate Member of the DMA, Jarmila serves as Chair of the DMA’s Talent Committee. She is additionally a registered mentor for the DMA mentoring program guiding marketers on career progression.

The Peter Jones Foundation

Jarmila is a registered Mentor, guiding young adults as they enter the world of work or entrepreneurship. She has also served as a judge for the annual Tycoon Awards.

The Worshipful Company of Marketors

Jarmila serves on the Mentoring committee and actively promotes the benefits of marketing career mentoring. She is available as a Mentor for peers in the Livery Company and has brought mentors into education institutions to support new generations of marketers to plot their route into a marketing career. She additionally serves as an Outreach Director and is part of a team of Marketors providing marketing advisor support to charities qualifying for assistance.

Virgin Startup

Jarmila is a registered Business Mentor, supporting startup entrepreneurs bring their business vision to early day reality.

OUR COMMITMENT TO BEING A BUSINESS FOR GOOD

EVERYTIME YOU DO BUSINESS WITH US, SOMETHING GREAT HAPPENS

B1G1 helps businesses like ours give back in powerful new ways by connecting us to hundreds of carefully screened high-impact projects from around the world and aligned to the Sustainable Development Goals. With B1G1, businesses like ours (and yours too) can now say “every time you do business with us, something great happens.

Join the B1G1 Business for Good Movement.

Our commitment to the environment

All businesses, regardless of size, should be conscious of their effect on the environment and play their part in halting climate change.

Below are some of the various measures we’ve taken so far to educate ourselves on how to curb carbon emissions and build business resilience.

By actively sharing our journey with our clients and our peers we’re ensuring our voice is part of the collective, resounding call for change. We’re playing our part in climate change leadership.

We are a proud member of the SME Climate Hub

A global initiative that empowers small to medium sized companies to take climate action and build more resilient businesses. Through the SME Climate Hub, we commit to lowering our impact on the environment through authentic action, halving our emissions by 2030. In making the commitment, we have joined the United Nations Race to Zero campaign.

We undertook Small Business Sustainability Basics Training

To better understand the actions we can take to support our journey to netzero we regularly read up on the subject and participate in training.

We offset our carbon emissions each month for each of our employees.

Building on our existing membership of B1G1, we’ve now added 276 impacts every month to offset our carbon emissions. Our additional contribution plants trees around the world, rescues food, and provides months of access to solar lamps to families in need. Our contribution plants trees around the world, rescues food, and provides months of access to solar lamps to families in need.

We took part in the Planet Mark Zero Carbon Tour Workshop and signed the Planet Mark Pledge Wall

We’re proud to align with the United Nations Race to Zero campaign and join governments, businesses, cities, regions and universities around the world that share the same mission.

We joined Business Declares

Adding our voice to the call for change declaring a climate and ecological emergency, taking purposeful action to reach carbon neutrality.

We joined ORB The Organisation for Responsible Business

And pledge to operate our business in an honest and ethical manner; to consider people and the environment when making business decisions; and endeavour to make a positive contribution to the local community and society at large.

Our Founder is a member of the All Party Parliamentary Group APPG Women in Enterprise and is a contributor of the Environmental work stream

Supporting initiatives to help raise awareness of organisations and initiatives available so others can learn and take positive steps too.

As part of our journey to NetZero we’re changing our operations to be as Green and Sustainable as possible.

Our YUnique Marketing Ltd website is hosted green and we always recommend our clients choose to host their websites green too.

Transitioning to lower carbon mobility and energy

We have switched our fleet to electric vehicles and have installed solar panels with battery storage to further reduce our carbon emissions. Additionally, we limit business travel and when we travel on business we opt for as environmentally friendly travel as is practicable.

Our Commitment to Being a Purposeful and Responsible Business

The world needs every business to aim to be better – creating good jobs, helping to fix pressing problems and adding value to society. That’s why we lend our support to organisations and initiatives that campaign for better business.

Our Founder is a proud member of the IoD, and serves as Chair of the Surrey and Berkshire Branches. We’ve adopted the IoD’s Code of Conduct demonstrating our commitment to good governance and upholding the highest standards of conduct.

We are a Living Wage Employer

YUnique Marketing Ltd has joined the Better Business Act coalition

“The Better Business Act will transform the way we do business, so that every single company in the UK, whether big or small, takes ownership of its social and environmental impact.”

GET IN ON THE ACT

OUR COMMITMENT TO MARKETING BEING ETHICAL AND SUSTAINABLE

Marketing can and should be a powerful force for good, driving growth and supporting business to help it go beyond profit and into meaningful purpose – to ultimately deliver a better world. Below are some of the organisations we are proud to be members of. They exist to inspire and influence marketers to break the cycle of consumerism and to commit to transparent, responsible, sustainable and honest marketing so the marketing profession makes a greater contribution to the world around us.

#profitwithpurpose

These affiliations also represent our pledge to service our clients based on marketing standards based on transparency, trust and honesty.

Our Leadership Team

Jarmila Yu

OUR FOUNDER & CONSULTING CMO

MEET THE FOUNDER

David Yu

CHIEF OPERATING OFFICER

PROFESSIONAL. QUALIFIED. ACCREDITED.

Jarmila joined us as a consultant CMO and made an immediate impact. At the time we were trying to re-establish our brand identity, target market and direction. In a highly...

Working with YUnique Marketing on our Surrey Business Accelerator project was an absolute pleasure. They understood the concept straight away and came up with some relevant, effective branding concepts...

Wonderful working with Jarmila and David from Yunique Marketing - giving UFODRIVE a great marketing and promotion platform for growth and success. Pragmatic, focused, innovative...

We've worked with Jarmila for over a year and she has literally changed the face of Paradigm! Her attention to detail, fastidious approach to setting up pieces of work for success and her leadership...

My business was floundering with no direction, I was floundering with no direction. There was so much to do, so many possibilities, so many potential business ways forward that I had...

"I would like to thank Jarmila Yu and her team at Yunique Marketing for their help in designing my website phyllishan.com and rebranding my business, Han & Associates. They are professional..."

"As the Vice President of EMEA Marketing for my territory, and having to oversee the acquisition of a marketing function from a key company into JDA Software, I immediately recognised I could rely..."

"Jarmila joined Blue Yonder in June 2017 as interim CMO. Since her arrival, Jarmila has done an outstanding job in delivering tangible improvements from our..."

"Jarmila is a talented marketing leader who has deep expertise in B2B technology marketing, strong business acumen and is a strategic contributor..."

"Jarmila is a great marketer, full of creative ideas and a pleasure to work with. She has done a fantastic job of building the Contego brand and putting us on the Regtech map…"

Our Associates

TRUSTED, PROVEN PROFESSIONALS

Where client engagements require additional specialist skillsets, a simple boost of execution bandwidth or even temporary cover, YUnique Marketing pulls in smart resources from our Associate team to get you the best support.

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